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| Brand & Web Design For Creative Entrepreneurs

WHAT WE DO

Thoughtful Design & STRATEGY for Brand OWNERS that Value AUTHENTIC Connection

Holistic brand design helps you reach your goals — whether that’s growing your community, or getting your products in stores.

Building a strong brand is not a cookie-cutter process, which is why we offer custom packages to meet your unique needs. When you’re ready to elevate your brand, contact us for a custom proposal.

 

  • This is a great entry point option if you have a lot of big ideas and aspirations, but you just need a bit of guidance putting it all together in a cohesive way. A Brand Clarity Call can range from 2 - 3 hours and conversation can include:

    • brainstorming ideas

    • clarifying your messaging

    • discovering your brand story

    • developing systems & process

    • content marketing strategy

    • brand strategy guidance

    • website & content audit

    • outlining funnel architecture

    • defining & articulating value

    • & anything else you need clarity on…

    NOTE:

    All design packages include at least one Brand Clarity Call as it is a foundational step in the design process. If you’re not ready to invest in a full design package, a solo Brand Clarity Call is great way to start building a solid foundation for your brand.

  • A brand design project typically includes:

    • brand clarity call

    • creative direction

    • logo design

    • icons & brand marks

    • color palette & direction

    • curated typography suite

    • visual examples

    • & more…

  • A brand & website design project typically includes:

    • brand design & direction

    • user experience design & strategy

    • custom web design & development (Squarespace)

    • mobile friendly responsive design

    • curated icons & imagery

    • custom code & advanced feature integration

    • launch tech support & training

    • & more…

  • Customize your package with optional add-ons:

    • business cards

    • custom print assets

    • e-mail design & strategy

    • landing page design

    • product packaging design

    • custom illustrated icons

    • digital documents

 
 
 

THE PROCESS

 

01 | CONNECTION

We start every project by first diving into your brand vision and discovering your unique story. The unique value of your brand is uncovered through personal connection, storytelling, and intentional conversation. This is a pivotal step in the process because it helps us translate your energy into creating a unique design that feels authentically aligned to you.

02 | DIRECTION

Once we’ve established a solid understanding of the vision for your brand, we will begin to strategize how to use design to meet your goals. You will be presented with a collaborative creative direction proposal that will map out the visual design direction for your new brand visual identity.

03 | CREATION

We’ll research, design, and refine over and over again until we’ve landed on something magical. You will be presented with a fully developed brand identity concept with visual examples and/or mockups reflecting the design in use. Our design philosophy is about more than just making something pretty. The design is influenced by expert knowledge of colour psychology, user experience design, marketing research, accessibility, and more. Our goal is to create visuals that strategically align with you, your business goals, and your target audience.

04 | DELIVERY

Once you approve the final designs, you will receive everything you need to successfully transition into your new branding. You will receive final files in multiple formats for print and web, as well as useful guides and tutorials. It doesn’t have to end here, though! There are many ways to fully expand your brand experience with optional add-ons such as e-mail designs or business cards.

 
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fAQ

  • I firmly believe a brand’s visual identity and strategy extends way beyond just a logo. A logo alone simply isn’t enough to capture your brand’s full story. I want to make sure all of my clients are set up for success, and for that reason, I do not provide logo design services alone.

  • Yes! I’m happy to work with you to make the investment more manageable. We can customize a monthly payment plan to suit your specific budget. An upfront deposit is required to secure your project and space in my schedule.

  • It's possible, and I'm open to a conversation. We can incorporate themes from your previous branding to inspire the new direction. Branding tends to work best when it's cohesive and intentional. When you try to piece things together, it can end up looking fragmented and muddle the overall brand story.

  • The short answer is: let's talk! I usually create websites and assets after we've had the oppurtunity to define your brand identity, strategy and creative direction. I can do my best work this way, because we are starting with a solid foundation and a deep understanding of your brand. Your website and social media are an extension of your brand; like a digital business card!

  • It depends! There are several variables affecting the project timeline, including your preparedness, your response time and the scope of your project. A rushed timeline could mean less deliverables, and less feedback, but we can work together to figure out what timeline makes sense for you.

 
 

Ready to build your dream brand?