Not Magic — Jewelry

Not Magic was an ever-evolving creative project that was home to a collection of handmade jewelry and accessories. By combining minimalist sensibilities with imperfectly handmade elements, I created a jewelry brand that felt both modern and timeless. Not Magic jewelry was sold in dozens of pop-ups, trade shows, and boutiques across North America. Not Magic closed in 2021.

Project scope:

Product design, Production, Graphic Design, Art Direction, Photography, Print Design, Website Design etc.